The Digital Marketing Analyst manages paid media accounts and assists Digital Marketing leadership in
executing digital marketing and eCommerce growth strategies. They would also help in defining and executing campaigns, and work to measure and report the effectiveness of efforts internally and to clients on a regular basis. This position requires the ability to interact as an individual contributor and leader within teams of internal, client, and third party personnel to achieve client objectives. The ability to deliver high quality work aligned with guidance from leadership is critical to success in this role.
The Digital Marketing Analyst will be responsible for learning and evangelizing industry best practices across digital marketing tactics such as paid media, paid search, retargeting, analytics, tag management, SEO, contentmarketing, email marketing, marketing automation, lead generation, and media and measurement strategy. The Digital Marketing Analyst will report directly to the Digital Marketing Manager of the Digital Marketing practice within Siteworx.
The Digital Marketing Analyst will also be responsible for obtaining and maintaining proficient competencies (up to and including industry and product certification) in key digital marketing platforms, including but not limited to Google AdWords, Bing Ads, Google Analytics, Google Tag Manager, Facebook Exchange, LinkedIn Ads, Salesforce Marketing Cloud, and more.